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In 2011, athlete, entrepreneur and principal of Ocean Sailing Consulting LLC, Craig Maduas had a Eureka moment. In response to wasteful, store-bought single-use bottles, Craig envisioned a refillable water bottle that coils up to fit easily in small spaces like pockets, daypacks and more. Inspired by the Sunshine State and his world travels, Craig began working with a designer and a manufacturing facility to make the world’s first “scrunchable” bottle: a collapsible, refillable water bottle made from 100% BPA-free, anti-microbial and temperature-resistant silicone.

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